At a glance

  • Decide whether you want to eat bread right away or sit down for wagashi. That will help keep your route short.
  • In Ginza, pick up bread at Ginza Kimuraya, then return to your nearby plans. In Asakusa, add just one stop at the end of your walk, such as Umezono.
  • For wagashi gifts, choose a shop that provides storage and store information, such as Toraya Akasaka. Check the package size and use-by date.
  • Buy cream-filled or refrigerated items only if you’re heading straight back to your hotel. If you’ll be carrying them for a while, choose baked sweets instead. Seating, waits, and sellouts vary by shop, so follow that day’s store notices.
  • Ginza Kimuraya is at 4-5-7 Ginza. Buying bread on the first floor and using the tea room or restaurant upstairs are different options, so decide first whether you just need takeout or want to sit and rest. Toraya Akasaka is a separate option away from Ginza; don’t combine all three stops into a dessert-hopping route.
  • If anyone in your group has allergies, check the package labels and the shop’s information first. If details are unclear, don’t buy it as a gift; choose another item with clearly listed ingredients. Ask the shop how to store refrigerated items based on the season and your travel time.

Day by day

Suggested itinerary

See each day's route, highlights, background and stay together in one place.

Before you go

Choose one area: Ginza, Asakusa, or near your hotel → Check shop hours, seating, and reservations → Decide when to buy refrigerated items

On the day

Buy bread in the morning or visit one tea room in the afternoon, take a nearby walk, check the storage temperature for anything you bought to go, and enjoy it at your hotel

Wrap up

Check storage instructions → Keep room-temperature and refrigerated items separate → If you bought a cream-filled item, head straight back to your hotel

Places and meals

Ginza Kimuraya

A place to pick up bread to eat right away or take to go during a walk in Ginza.

Google Maps
Toraya Akasaka

Check the shop’s information to decide whether to have wagashi and tea there.

Google Maps
Asakusa Umezono

A place to sit down for wagashi after a walk in Asakusa.

Google Maps

How to fit it in

For example, buy bread in the morning and choose just one tea room in the afternoon. Take a short walk nearby, and check storage temperatures for takeout items before enjoying them at your hotel.

Reality check

Transport

After buying a refrigerated dessert, head back to your hotel instead of continuing a long sightseeing trip. On a crowded subway, carry the box in a small insulated bag so it doesn’t tip. If your return route involves several transfers, it’s better to choose a room-temperature item instead of a cream-filled one.

Time

Allow 30–60 minutes for buying bread, including travel time, and 60–90 minutes for a tea room, including the wait. If you visit both, split them between morning and afternoon, and arrive 15 minutes early for a tea room reservation. If the line is longer than expected, switch to another shop in the same area rather than cutting into your time for the next activity.

Cost

Budget separately for bread as a meal, a tea room visit, and packaged gifts. For items that need an insulated bag or hotel refrigeration, include those costs and the time it takes to return to your hotel. Don’t buy more than you can eat just to get a tax-free deal or bundle discount.

Safety

Check for dairy, egg, and nut allergy information. Keep refrigerated items at the temperature and for the length of time advised by the seller. If you can’t confirm the ingredients, don’t guess and eat it. In summer, it’s safer not to continue an outdoor itinerary while carrying cream-filled items.

If plans change

Hours change or items sell out

If the shop is closed or has moved, don’t travel far to chase it down. Try a food hall or bakery in the same area instead.

Bad weather or low energy

If the heat or fatigue gets to you, skip the café wait, pick up only room-temperature items from a nearby food hall, and head back to your hotel.

Small tip

Even at the same shop, takeout service and the tea room or restaurant may have different floors, hours, and wait procedures. If you’re planning to rest, check seating arrangements separately.

Final check before departure

  • Choose just one area along your route for the day: Ginza or Asakusa.
  • Check the official shop page for hours and closing days on your visit date.
  • Check the use-by date and whether your hotel can store the items before deciding how much to buy.

We checked the official shop information for Ginza Kimuraya, Toraya Akasaka, and Asakusa Umezono. Hours, seating, stock, and allergy information may change, so check each shop’s page and on-site notices again.

Information checked: 2026-07-29

Google Maps

Check the location on the map

Use Google Maps to review the location and nearby route. Recheck opening hours and prices with the official source before visiting.